Commercial Drive Advertising
In 2008 Our Co-op ads reached over 18 million readers annually!
Top of Mind – the term Ad agencies use when they say "Hip Neighbourhood, great shopping" and you think "Commercial Drive". It's one of the key ingredients for successful advertising. The other is frequency and we can help you get both with our co-op ad program. You get "top of mind" through our distinctive ad format. Readers recognize our ads and connect the Drive with all that great stuff that we’re showing. And whether you’re in one issue or all of them, you get the benefit of shoppers being peppered with frequent ads that brand the Drive as the spot you gotta shop.
Oh, and did I mention that we get great volume discounts! You squeeze more out of your ad budget and get the added impact of a distinctive full page being run with high frequency and brand recognition.
OK, you say, but are they effective?
Here's what a few of our advertisers have to say.
"We’ve had many new customers come into the store and tell us that while staying in some of our 4 star hotels downtown, saw our ad in Vancouver Magazine and made a point of checking out the Drive. They didn’t know about the neighbourhood but now that they do, they’ll definitely be back." - Otter Louis, Womyns’ Ware
"I know my ads are working when I get new customers raving about discovering our pizzas, because they saw our ad." - Patti Lombardo, Lombardo’s Pizza
"We're after an upscale, hip housewares market and the image that these ads project is perfect for our clientele." - Irma McInnis, Dream Designs Co. Ltd.
The Commercial Drive Business Society pays 1/3 of the cost to advertise our whole community as a fabulous shopping destination.
So you get effective, distinctive ads that run frequently, get noticed, brand the Drive as the great shopping/dining neighbourhood that it is. And you get great rates on an affordable, fractional page size. The only drawback is that they're first-come, first serve, so get in touch with our office administrator for more details. T: 604.251.2884, F: 604.251.2899
…or you can just email us
"Same city ~ different world."
World cup celebrations are synonymous with the Drive.
Our neighbourhood’s diverse ethnic mix of soccer-mad cultures from Central and South America, Italy and Portugal, the British Isles, Eastern Europe, and Africa guarantees the spontaneous eruption of cheering soccer fans from the crowded cafes and sports bars that dot the entire length of the Drive!
Variations of this ad have also run in the Bard on the Beach programs and Arts Club Theatre programs.
Our full page ad in the Soccer Paper, told fans that this is the place they wanna' be for a robust little espresso while they watch a game. Our ads will be promoting the Drive again for Euro Cup 2008.
"Satisify the Drive!"
This series of ads focus on each aspect of the Drive that makes this the destination neighbourhood that it is. Whether you're looking for shopping, dining, entertainment or culture, you'll find it on the Drive and see listings of each business that satisifies your drive!
This series complements our wildly successful co-op ad program. It is paid for entirely by the Commercial Drive Business Society and runs concurrently with our distinctive co-op ads. Download a PDF sample of this series.
