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ITALIAN DAY ON THE DRIVE RETURNS DURING THE FIFA WORLD CUP

We’re proud to share exciting news with our community: Italian Day on The Drive is returning on Sunday, June 14, 2026, and next year’s celebration will be unlike any other.

Italian Day 2026 arrives at a truly historic moment — during the FIFA World Cup, when Vancouver will be welcoming visitors, fans, and global attention from around the world. And there’s no better place for that energy to land than Commercial Drive, a street long known for its passion, culture, and unforgettable soccer celebrations.

A LANDMARK YEAR FOR THE DRIVE

We’re proud to share exciting news with our community: Italian Day on The Drive is returning on Sunday, June 14, 2026, and next year’s celebration will be unlike any other.

Italian Day 2026 arrives at a truly historic moment — during the FIFA World Cup, when Vancouver will be welcoming visitors, fans, and global attention from around the world. And there’s no better place for that energy to land than Commercial Drive, a street long known for its passion, culture, and unforgettable soccer celebrations.

2026 THEME: CAMPIONE

The theme for Italian Day on The Drive 2026 is CAMPIONE — Italian for Champion.

In Italian culture, Campione represents heart, pride, perseverance, and passion. It reflects Italy’s deep love of sport, art, fashion, food, wine, and community — and honours those who rise with strength and spirit.

That champion energy feels especially fitting for Commercial Drive. From legendary World Cup wins celebrated curbside, to generations gathering in cafés, bars, and piazzas to cheer together, The Drive has always been a place where champions are made — and celebrated.

In 2026, that spirit meets a global moment.

A CELEBRATION ROOTED IN COMMUNITY

Italian Day on The Drive is produced by the Italian Day Festival Society in close collaboration with local partners, merchants, and the Commercial Drive Business Society. Together, we are proud to steward a celebration that honours heritage while continuing to evolve with our neighbourhood.

We invite you — whether you’re a longtime local, a business owner, a vendor, or a visitor discovering The Drive for the first time — to join us for what promises to be our biggest, boldest Italian Day yet.

Together, let’s celebrate like champions!

AN UNMATCHED OPPORTUNITY FOR BUSINESSES & VENDORS

Italian Day 2026 presents a rare opportunity for businesses, artisans, and food vendors to be part of one of the most high-profile moments in Vancouver’s history. With international visitors in the city and tens of thousands of attendees expected on The Drive, Italian Day offers unparalleled exposure, foot traffic, and connection — all within one of Vancouver’s most iconic neighbourhoods. Vendor registration is now open, with limited space available.

EARLY-BIRD REGISTRATION DEADLINE: JANUARY 31, 2026
FINAL REGISTRATION DEADLINE: MARCH 31, 2026 | LIMITED SPACE AVAILABLE — REGISTER TODAY!
FOR VENDOR REGISTRATION QUESTIONS, PLEASE CONTACT: [email protected]